The Apollo Theater Turns to MediaNow and Scala for Digital Signage System Upgrade

Manhattan, New York—MediaNow has completed an upgrade to the digital signage system in Harlem’s historic Apollo Theater. As an early adopter of digital signage, the Apollo’s management team continues to keep the landmark theater on the leading edge of customer engagement technology.

Powered by Scala InfoChannel5, the state-of-the-art digital signage system will control content on the famous marquee and on six additional professional-grade displays. MediaNow designed the system according the needs of the Apollo and provided professional installation of all equipment, networking, and programming. The marquee and three Samsung 63” plasma displays, located under the marquee at street-level to increase exposure, will announce shows and upcoming events. The lobby includes three additional LG 42” LCD displays that also announce shows and events as well as provide an outlet for producer advertising.

Older, existing computers were replaced with new Equus player computers, outfitted with dual-head video cards. The new player computers will allow the Apollo to control content on two screens from one computer, leading to a more cost-effective, user-friendly solution. In addition, the upgraded system also supports full motion video, which gives the Apollo the opportunity to broaden the scope of their content. Apollo employees also received training on the new system, conducted by MediaNow, to ensure a smooth transition with no loss of data.

MediaNow completed the upgrade in November to allow plenty of time for Apollo employees to become familiar with the system while preparing for the arrival of legendary singer/songwriter Paul McCartney on December 13, 2010. McCartney will perform at the Apollo Theater for the first time in his career in a private, invitation-only concert broadcast exclusively for SiriusXM subscribers. The Apollo’s state-of-the-art digital signage system will welcome the rock music icon and the attendees of this historic event in style.

In 1983, the Apollo Theater was designated as a New York City Landmark and was listed on the National Register of Historic Places. Therefore, there were special considerations and requirements for installing the updated system and displays in the historic building. MediaNow’s professional technicians complied with all regulations, taking great care to preserve the integrity of the important landmark, and provided stylish display options that blend with the building’s classical-revival style.

This press release is a statement of fact, based on public information. No endorsement is implied or intended.
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